I'm a product designer, trend forecaster, and creative leader with a passion for turning emerging ideas into products people actually want to buy.

Over the past decade, I've designed across travel, lifestyle, accessories, and consumer goods, partnering with both licensed and private-label brands to bring products from initial concept through production. My work lives at the intersection of trend forecasting, product strategy, merchandising, and thoughtful design.

I love finding opportunities others overlook—whether that's identifying an emerging consumer trend, simplifying a product assortment, improving a design process, or creating a product that tells a stronger brand story. Great design isn't just about making something beautiful; it's about solving problems, understanding customers, and creating products that succeed in the marketplace.

My background spans trend research, product development, color and material direction, merchandising, packaging, sourcing, and cross-functional leadership. I've worked closely with sales, product development, factories, licensors, and retailers to bring collections to market while balancing creativity, timelines, and business goals.

Whether I'm building a new product line, forecasting future trends, or consulting on brand strategy, I'm driven by curiosity, collaboration, and a genuine love of creating things that make everyday life a little better.

Outside of design, you'll usually find me throwing pottery, surfing, hiking with my dog Waffles, or chasing inspiration wherever it happens to appear.

E-mail
emailkatsantiago@gmail.com

Phone
(714) 717-6922

Trend Forecasting - Merchandising - Product Design & Development - Product Consulting - Go to Market Strategy

Trend Forecasting - Merchandising - Product Design & Development - Product Consulting - Go to Market Strategy